User Experience Issues of CRMs

Selling is a dynamic business by nature. The salesperson's ebb and flow between writing a report and raising the next point is never-ending, and because we don't like writing, reports are often delayed until evening.

After a while, informing your manager about the details of all the meetings you have held during the day, first, the customer visit reports begin to become templates, turn into copy-paste versions of the same sentences, and then not be filled in. If the manager does not put enough pressure to ensure the content and continuity of these reports, the CRM investment will be wasted.

According to Gartner's research, the expected efficiency of projects initiated for digital transformation remains at 65%. Again, according to a study by Nucleus Research, the failure rate of digital transformation projects is over 50%. These results remind us of the barriers to digital transformation intention.

For these investments not to go to waste, the digital transformation tools to be used must be flexible and designed in harmony with the company culture. Flexibility in digital transformation has become even more possible with new software technologies and languages. Artificial intelligence algorithms have filled the gaps that fell victim to human indolence in digitalization and have become the assurance of investments made by companies.

User experience problems on the administrator's side, on the other hand, are that control and follow-up are dependent on screens due to time constraints. Again, minimizing this dependency with the contribution of artificial intelligence should be the main focus of CRM software. Thus, managers can spend time on more strategic issues instead of looking at screens. While micromanagement is made by artificial intelligence, it can find an opportunity for macro-management.